Retail

You are here: Home » Case Studies » Retail

End Client: Electronics Company
Research Area: Customer Loyalty Study
Methodology: CATI
Sector: Retail
Respondents: Retail Managers/ Buyers, In Store Personnel
Sample Size: 200
LOI: 15 Minutes
Days in Field: 25
Markets: Belgium, Chile, France, Germany, Greece, Italy, Netherlands, Poland, Spain, Sweden, Turkey, UK

End Client: Manufacturer of Fashion Accessories
Research Area: Sales Trends
Methodology: CATI
Sector: Retail
Respondents: Retailers that sell fashion accessories
Sample Size: 150
LOI: 10 Minutes
Days in Field: 10
Markets: France, Germany, UK
Additional Notes: The second wave of research of the project including Italy and Spain.

End Client: Footwear Manufacturer
Research Area: Sales Trends, Brand Position, and the success of a recent expansion
Methodology: CATI
Sector: Retail
Respondents: Third Party Retailers – Managers
Sample Size: 150
LOI: 15 Minutes
Days in Field: 12
Markets: France, Netherlands, UK

End Client: Market Research and Consultancy Firm
Research Area: Opthalmic Frames and Lenses
Methodology: CATI
Sector: Retail
Respondents: Optical Retail Outlets. Manager/Superviser involved in the sale of frames and lenses
Sample Size: 300
LOI: 10 Minutes
Days in Field: 15
Markets: Turkey
Additional Notes: This was a follow up to two previous surveys, to establish trends in the market. Other waves explored markets in France, Germany, Italy, Indonesia, Spain, UK and US

End Client: Clothing Manufacturer
Research Area: Brand Awareness
Methodology: CATI
Sector: Retail
Respondents: Responsible for buying decisions on stock
Sample Size: 80
LOI: 7 Minutes
Days in Field: 8
Markets: Spain
Additional Notes: The client was exploring the possibility of bypassing distributors and selling straight to suppliers. This project was subsequently repeated in Germany.

back to Case Studies »

Telephone Research Specialists